Etnomarketing. La dimension cultural del marketing- 2a edición (ebook)

El etnomarketing, visto como la dimensión cultural del marketing, basa todo su accionar en la historia del marketing y sus más recientes expresiones contextuales. Desde la incorporación de la antropología a la concepción y práctica del marketing como una

SKU 43402 Categorías Editoriales, Klasse Editorial

Opciones de compra	Licencia a perpetuidad, Licencia por 12 meses
Autor	Dagoberto Paramo, Elias Ramirez
Editorial	Klasse Editorial
Edición	2
Año de edición	2025
ISBN	9786289657081
e-ISBN	9786289657081
Palabras clave	Palabras clave

$ 102.000

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Etnomarketing. La dimension cultural del marketing- 2a edición (ebook)

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