Comportamiento del consumidor desde el Etnomarketing. (ebook)

Frente a la innegable incidencia que tienen los patrones culturales en la conducta humana este libro presenta el comportamiento del consumidor desde la perspectiva del etnomarketing, entendido como la dimensión cultural del marketing. Se precisa el impact

SKU 31779 Categorías Editoriales, Klasse Editorial

Opciones de compra	Licencia a perpetuidad, Licencia por 12 meses
Autor	Dagoberto Páramo Morales, Elías Ramírez Plazas
Editorial	Klasse Editorial
Edición	1
Año de edición	2023
ISBN	9786289570601
e-ISBN	9786289570601
Palabras clave	Palabras clave

$ 175.000

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Comportamiento del consumidor desde el Etnomarketing. (ebook)

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